Identify the top three concepts about branding
Problem
Identify the top three concepts about branding, positioning, and/or strategy are really important as they are but no one thinks it's important.
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Identify two useful insights about the consumer that were gained by examining their decision-making process and explain their implications for the organization.
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Describe the selected target market consumer in detail (Demographically, Psychographically, Usage rates, Lifestyle, hobbies, etc.).
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