Problem
A. Competitive advantage refers to a company's ability to produce goods or provide services better than its competitors. Identify two strategies for firms to maintain their competitive advantage.
B. Businesses can use integration strategies to improve their competitiveness, efficiency, or market share. Explain two differences between horizontal integration and vertical integration.
C. A market penetration strategy is when a company attempts to increase its market share by utilising existing products in existing markets. Elaborate on two examples of market penetration strategy for Starbucks.
D. Matching organizational structure with strategy is one of the key management issues in strategy implementation. Discuss any two management issues using appropriate examples.