Assignment: Strategic Plan And Powerpoint
As a group or individually please do the following:
• Choose a company, any company, but preferably one that one of you are familiar with or with which you have some sort of direct contact or knowledge. You may use the one you used in your model exercises or start anew.
• Using our 3 Circles model analyze your company's major products, lines, or business units. Remember, our 3 Circles model includes: market forces of customers and competitors as well as the internal resources of the organization.
• Identify two or more opportunities for growth. Using our 3 Circles model (including worksheets below in powerpoint) develop a growth strategy for the company for those opportunities. Demonstrate proficiency of our 3 Circles model.
• A big component that I will be looking for is how did you determine customer importance of your attributes as well as how well they rated you and your competitor on those attributes. Were customers canvased for unmet needs (area G)? How well did you do your sorting to choose potential growth options? How does your option provide greater value to the customer?
• Develop a plan for how the company can best finance the growth opportunity (internal funds, debt, or equity). Please provide a profitability projection that justifies whatever form of financing you have selected. You must financially compare two or more growth opportunities. Please use our financial model (worksheet). Demonstrate that the opportunity you chose financially out performs other opportunities available to the company. Justify your position.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.