“It is important to design a servicescape with a holistic view”
Identify two firms from two different service industries where the service environment is a crucial part of the overall value proposition.
Analyse each firm’s servicescape and try and feel how the various design parameters shape what you feel and how you behave in that setting. What are some changes you would suggest to the servicescape in order to improve your perception of the overall service quality?
Length: 2,500 words (+ or – 10%)