Case study 1: 1. In discussion with Josh, Tonya foreshadows "some serious obstacles to overcome." Describe these obstacles in detail.
2. How can Josh win support for his team's three-point plan to use technology to help IFG reach its customers?
Case study 2: 1. Describe the problem at IFG as succinctly as you can. Use this description to iden- tify the main stakeholders.
2. IFG can't afford the resources to identify, define, cleanse, and validate all of its data. On the other hand, building yet another data mart to address a specific problem worsens the data situation. Propose a solution that will enable IFG to leverage a key business problem/opportunity using their BI tools that does not aggravate their existing data predicament.