Why is China, traditionally a non-coffee drinking Culture, an important market for Starbucks? Identify three main factors/reasons that make china an attractive market for Starbucks.
Explain why it is important for Starbucks to expand from North American market to China. Finally assess the Chinese market; you must refer to Chinese lifestyle trend choices and how these choices will positively impact Starbucks. The lifestyle of Chinese youth and affluent professionals should be seriously considered while conducting your analysis.