1) How valid do you think the "marketing concept" is as a key to business success? Do you buy Pride and Ferrel's argument?
2) Does the "marketing concept" have any application to an individual's life? How can it be a key to personal success just as to organizational success?
3) As you "Begin with the End in Mind" for your own life, in what way could you utilize the "marketing concept" to guide your imagined picture of the end/whole of your life and the choices you will make along the way to get you there?