Assume that the marketing team is newly formed and has not worked on a promotion like this before.
In 500 words explain what you, as team leader, could do to help the members:
- Identify their goals, targets, responsibilities and relevant key performance indicators.
- Communicate effectively and collaborate to form a cohesive, high-performing team.
- Identify and access the resources that will be required for implementation of the plan.
- Ensure that the people responsible for each element of the marketing mix work together to meet the organisation's marketing objectives.
Why is this necessary? Explain and justify your responses.