Do some external research and look up the exxon valdez oil


Do some external research and look up the Exxon Valdez oil spill. Compare and contrast Exxon's and BP's responses to their respective crises. How successful were they in comparison? How much of the difference can be attributed to a change in the times, different corporate cultures, or media strategies? Cite your sources.

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Marketing Management: Do some external research and look up the exxon valdez oil
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