Assignment:
Probability Sampling
Refer to the cereal company scenario described:
Create a 5 page marketing survey plan presenting and justifying your plan for conducting the marketing survey using a probability sample. Make sure your survey plan addresses the specific research needs of the client. Include the following in your plan:
o Identify the survey target population
o Specify the appropriate data collection method
o Determine the appropriate sample frame (working population)
o Determine the appropriate selection of sampling method
o Explain and justify the sample size
o Explain the plan for selecting the sampling units
Give reasons for all your choices.
Create a 5-page paper in Word format. Apply APA standards for writing style to your work.