Discussion:
Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,050- to 1,400-word paper in which you address the following:
• Identify the segmentation criteria that will affect your target market selection.
• Identify your target market.
• Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
• Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines. Incorporate at least three academic references in your paper.