Assignment:
Resource: Kudler Fine Foods Virtual OrganizationUse the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods' marketing strategy and tactics. Include the following:
• Identify the areas where additional market research is needed.
• Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods' marketing strategy and tactics.
Format your paper consistent with APA guidelines. Incorporate at least three academic references in your paper