Assignment: Instructions for Critique & Analysis
The class will watch seven video cases that raise issues/offer insight about the process of marketing within diverse organizations. Your role is to identify the issue being discussed, apply concepts from class during that chapter being read in the textbook and analyze to identify the lessons possible to learn from what you observe, and to connect these to your own experiences. DO NOT DESCRIBE WHAT IS GOING ON THE VIDEO. Your response to the questions posed and the comments you make will be incorporated in your contribution to class discussion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.