Assignment: Monitoring Online Conversations
Select a major company of your choice.
Write a 1,200- to 1,400-word paper that addresses the following:
• Define ORM and SERP.
• Using specific examples, describe how your chosen company is managing ORM well.
• Using Google Alerts, select 10 alerts you would set up for your company, and explain why you chose them.
• As a reputation manager, PR person, or CEO, would you want to review these frequently? Why or why not?
• Using the keywords chosen in your Google Alerts, research each of the keyword SERPs using Google and Bing.
• Analyze the SERPs and explain the results. Is content negative? Positive? Neutral? Why do you think this is? Is the content created by the company itself or by outside customers, vendors, or partners? What differences in results appear between Bing and Google?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.