Problem
BOEING COMPANY: (evaluation of internal environment.)
1) Assume the role of a new manager and begin to identify the internal environment and human capital assets as they relate to the strategic objectives.
2) Determine the company's unique resources in relation to how hard they would be to duplicate, how they support sustaining value, and how they create competitive advantages for the company. Relate those unique resources to the strategic objectives.
3) Relate how those unique resources contribute to the achievement of the measurable outcomes.
4) Explain how the people, processes, markets, and technology contribute to the company's competitive advantages.