Brand Inventory:
This section includes an overview of how all products and services are marketed, branded and sold by the company. It should include information about the company's overall marketing strategies and marketing objectives.
With regards to your specific brand:
Identify all brand elements (logos, symbols, characters, packaging, slogans, trademarks)
1 Identify the inherent attributes of the product/idea/service (pricing, communications, distribution policies, other relevant marketing activities)
Profile direct and indirect competitive brands for points of parity and points of difference.