Do the trends pose opportunities for the firm


Political and Regulatory Environment Trend.

Describe trends that may impact this INDUSTRY. This section is about the industry not merely your company. In what way will the trends you discuss impact the firm, the competitors, and the industry as a whole? Do the trends pose opportunities for the firm or obstacles that must be overcome? Consider the following things. These may be more or less relevant depending upon the industry you have chosen:

Political and Regulatory Environment: Describe the political and regulatory environment for this industry. (For instance, do politicians favor this industry? Does it receive negative attention from politicians?) Is the industry currently regulated? What is the regulatory agency or agencies? What are the laws regulating the industry? Are there any pending laws (or pending overturning of laws) that will impact the industry?

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Marketing Management: Do the trends pose opportunities for the firm
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