Discussion:
This a three part question:
a) identify the the five key criteria that market segments must rate favorably on in order to be useful,
b) what are the two key factors that marketers must look at in evaluating and selecting market segments? and
3) identify the five patterns of target market selection and then discuss at least two of them in more detail. Provide an example of a firm that has utilized one of these patterns of target market selection
Please answer in detail and provide references.