Problem
Thinking about your decision to buy a laptop for your studies. You decided to buy a particular brand of laptop.
i. Identify the factors that make selected brand of laptop personally relevant to you, such as how it relates to your specific goals, needs or self-concept.
ii. Discuss how product knowledge or experience, age, and money affect your ability to process information about chosen brand of laptop and finally decide to buy it.
iii. Analyze how the opportunity factors related to time, distraction, and information affect your behavior toward making this decision to buy the particular brand of laptop.
iv. What can marketers of selected brand of laptop do to enhance your motivation, ability, and opportunity to opt for their brand? (Hint: concepts of motivation, ability and opportunity)