Identify if it is a new product line or a deepening, Marketing Management

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Identify if it is a new product line or a deepening

Problem

The name of the company selected is Apple Inc. The chosen product is a TV since Apple doesn't have a TV. The name of the TV is iView.

Answer the following question?

• Identify if it is a new product line (widening its product mix) or a deepening of an existing product line?

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Marketing Management: Identify if it is a new product line or a deepening

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Marketing Management: Identify if it is a new product line or a deepening

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