Homework
Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
Write a position statement for yourself to convince your favorite company to hire you.
Reflection Topic - Positioning
Learning Objectives:
• Understand the concept of positioning and its importance.
• Learn how perceptual maps facilitate an understanding of a company's or brand's position in the marketplace.
• Introduce the positioning matrix.
• Identify the essential elements of a positioning statement.
Task
Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.