Assignment
Develop a Marketing Plan for a New Business/Service.
This project will start you thinking about Marketing in a practical sense. You will gain experience formulating a plan, learning how each part is dependent on one another. You will gain some introspection and perhaps direction for the future. In fact you may want to build on this exercise throughout your life in preparation for earning a job after graduation.
Develop the following elements of the Marketing planning process:
A. A mission statement
B. A SWOT analysis
C. Objectives
D. A description of the target market
E. A positioning strategy
F. A brief outline of the Marketing mix strategies:
a. The product
b. Pricing
c. Distribution and
d. Promotion strategies that satisfy the objectives and address the target market.
e. Implementation
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.