Homework: Global Marketing Challenges
Prior to beginning work on this homework, read Chapter 17: Personal Selling and Sales Management from the textbook and the article, A Look at the e-Shopping Habits of U.S. and Chinese Millennials.
In this presentation, you will be preparing an executive overview for the senior management team of the challenges and opportunities of expanding into the global market.
In your presentation,
I. Outline the challenges and opportunities facing the global marketer.
II. Evaluate at least two strategies for overcoming these challenges, and at least one strategy to seize the opportunities.
III. Explain how the cultural differences impact the marketing plans and tactics in the United States and China.
IV. Assess the opportunities presented by e-shopping globally (e.g., segmentation analysis, target market analysis) utilizing a framework of analysis, and research approaches.
V. Analyze alternative modalities for conducting large-scale consumer research in today's international markets.
VI. Describe at least one legal consideration that should be addressed when marketing internationally.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, and typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.