Problem
This article offers a great example of servicization - a business strategy of selling integrated bundles of physical products and services. Beyond the specifics of how bundling jet engines with service contracts proved such a big boon for Rolls-Royce, what sorts of supply chain capabilities does servicization require in general? Identify one or two supply chain capabilities and link them to servicization (by describing how they might help realize it).
Article: "Britain's lonely high-flier" by Rolls-Royce.