Identify more than two approaches to marketing, Operation Management

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Identify more than two approaches to marketing

1. Identify more than two approaches to marketing implementation and discuss a real company ( today's news) example of each one. Then, explain an advantage and disadvantage of each approach.

2. Briefly explain each stage in the new product development process. Research driverless cars. In what stage of the new product development process are driverless cars? What challenges are companies such as Google, Uber and Ford facing in getting this product to the launch stage?

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Operation Management: Identify more than two approaches to marketing

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