Problem: Market segments help organizations determine how to appropriately market products and services to consumers. For example, consider baby aspirin. This product is used by pediatric patients for pain relief and by older adults to prevent heart conditions. The plan for marketing baby aspirin would vary depending on the market segment, particularly in communication techniques. Techniques used with parents of young pediatric patients would likely differ from those used with older adults. Communication, whether written or oral, is a key element of marketing. For this discussion, you examine the impact of market segments on healthcare marketing.
Scan current healthcare delivery systems in your local community and select a healthcare organization. Consider that this organization's board of directors has hired you to develop a new segmentation service.
Identify market-based segments of the healthcare organization you selected.
Identify, examine, and assess market-based segments of the healthcare organization you selected.