Develop and build critical resources and capabilities


Problem: The ability to properly develop and build critical resources and capabilities are essential to the continued health and longevity of any firm. In Chapter 10 the author provides a detailed narrative on three specific approaches to building and strengthening capabilities. Please pick one of the approaches and provide a concise overview including two examples of firms choosing this technique. These firms could be from any industry, domestic and/or international.

(The three approaches to Building and strengthening capabilities are: (1) developing and strengthening capabilities internally, (2) acquiring capabilities through mergers and acquisitions, and (3) developing new capabilities via collaborative partnerships.)

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Marketing Management: Develop and build critical resources and capabilities
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