Assignment:
Visit the Web Sites of at least two different companies. Make a list of the social, mobile, and local marketing efforts you see on the Web site. Do their pages display Like it! Plug-ins, and/or Google +1 logos? Do they have a Facebook page? If so, visit the pages to see how they use their Facebook pages. Is it different from their Web site pages? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their Web sites. Are their Web sites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness. Type a (300-500 words) report outlining your findings.