Discussion:
New Product Development and the Product Life Cycle
From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two marketing tactics and strategies that the marketing intern should consider in order to increase product revenue over time. Provide rationale for your response.
From the e-Activity, imagine that your company is a smartphone manufacturer that is launching a new product. Recommend the approach that you would take in order to brand the new product. Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in the industry. Provide a rationale for your response. Note: You may create and / or make all necessary assumptions needed for the completion of this discussion.
NOTE: Use the Internet to research two to three of the top smartphone manufacturers. Focus on the new smartphones that each company is rolling out. Be prepared to discuss.