Homework: Strategic Marketing
Company Name: Boeing Company.
How attractive is your company in the field of competitors? How has it entered the market and how is it positioned to capture a share of the emerging markets? Is this even a strategy for your company?
The objective of this homework is to put you in the position of the decision maker of the development of a product/service strategic plan- if you intend to beat the competition, or in the case of Toyota, revolutionize a market forever.
Here are some parameters to guide you in compiling this paper extracted from Chapters 11-13 of the textbook
1. Building a market plan
2. Performance road map
3. Portfolio Diversification
4. Strategic plan
5. Market share vs. revenue per customer
6. Protecting market share
7. Harvest or divest for cash flow
8. Relevant articles posted by faculty
9. Other concepts you identify from the text or from current events related to your company of choice and examples from past class discussions on both weekly topics.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.