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Identify five consumer subcultures

Discussion Post: Consumer Subcultures

• Identify five consumer subcultures and briefly describe each in your own words.

• Select two subcultures and discuss the similarities and differences between the consumer behavior exhibited by each group.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify five consumer subcultures

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