Review the information in " Integrated Case Study." This includes narrative information as well as financial and supporting documentation.
Write a paper (1,000 to 1,250 words) that suggests potential strategic actions relevant to the business case presented in " Integrated Business Case." Include the following in your paper:
• A 1-2 sentence summary of the marketing opportunities inferred from the case.
• A discussion with rationales supported by research and theory for at least two viable strategic actions that address marketing opportunities inferred from the case. How do the mission, vision, and core values of Purple Cloud influence the viable options?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.