Discussion Post: Brand Management
Consider the relationship between the data that brand managers obtain and the conclusions they draw from the data about the target market and the brand attributes that drive their decisions.
In a post, identify three considerations brand managers should keep in mind when designing research, reviewing data, and drawing conclusions about the target market and prioritizing brand attributes.
Explain why each consideration is important to the accuracy of the conclusions. If appropriate, add examples from your experience (positive or negative) that support your ideas.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.