Homework: Cases in Marketing
Length: 1000 words.
Case Study: Effective strategies for long-term growth.
1) Explain the terms ‘vision' and ‘aims'. Give examples related to NATS and a business of your choice.
2) What is a SMART objective? Explain one benefit for NATS of setting SMART objectives.
3) Analyse how having clear, long-term strategies supports NATS' vision for global expansion.
4) To what extent can having a clear vision, strategies, aims and objectives guarantee a business' success? Use the case study to support your ideas. (15 marks)
Highlight the main points of the case and any issues that you can identify. Read the questions closely and analyze what they are requiring you to do.
Identify the issues in the case study an important part of your answer is to analyze the situation and to identify the issues/actions described in the case which may be problematic. The following questions may help you to do this:
1) What actions were taken in the case?
2) Were these actions the most appropriate and why?
3) Were there any consequences of the taken actions?
4) Was anything omitted or not considered?
5) Were actions/procedures in line with existing codes of practice, policy or theories?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.