Discussion Post
Due to COVID-19, the fashion retailing industry is facing a serious downturn. As a marketing research manager of Neiman Marcus, you are required to prepare a marketing research plan with multiple methodologies to help identify business opportunities for business survival. Explain why your research plan is appropriate. Specify the tasks involved in your research plan.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.