PSY 322 Week 5 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation
Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following:
- Identify at least three psychological processes and three social processes that may influence consumer behavior.
- Explain the importance of understanding the influence of psychological and social processes on marketing communications.
- Explain the relationship between consumer traits and behavior. Provide a specific example.
- Analyze how social and cultural settings influence consumer behavior.
- Examine the reasons why consumers interpret marketing messages differently.