Assignment
Instructions
For this assignment, you will take each of the elements addressed earlier in the class and develop a strategic plan for a publicly-traded company of your choice, which was researched using the annual stock report website, company website, and other financial reporting websites. Be sure your plan includes the following:
1. Share the mission statement.
2. Include the vision statement.
3. Identify any stated strategic goals.
4. Produce a SWOT and PEST analysis.
5. Assess the company's competitive advantages.
6. Provide a corporate strategic plan for sustained innovation in a global marketplace.
7. Close the paper by addressing recommended solutions for sustained innovation, in light of any potential disruptive innovation.
Length: The paper should be 10-15 pages, not including a cover page or references.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.