Assessment Description
The purpose of this individual assessment is to develop students’ skills in applying relevant marketing analysis tools related to the four P’s of Marketing. This will enable students to apply learned marketing theories and concepts to a ‘real world’ business situation within a safe learning environment.
Based on your selection of a product in Assessment 1, you are required to conduct the four P’s analysis. In your analysis you will need to address the following points:
Product Decisions (with reference to content in weeks 2 & 5):
- Identify and explain the type of consumer product that you have selected.
- Identify the selected product’s three layers. You may use a diagram or chart.
- Using the Product Life Cycle Model, identify the current stage of your selected product. Provide reasons for your answer.
Price Decisions (with reference to content covered in week 7):
- Determine the pricing point of the selected product, and identify the pricing strategy used by the company that is selling this product.
- Which special pricing tactics does the company use to sell the selected product? Provide reasons for your answer.
Place Decisions (with reference to content covered in week 8):
- Which channel of distribution does the company use to distribute the selected product? Provide reasons for your answer.
- Which level of distribution intensity does the company use to distribute the selected product? Provide reasons for your answer.
Promotion Decisions (with reference to content covered in week 9):
- Which communication strategy does the company use to advertise the selected product? Provide examples and reasons for your answer.
- Which type of advertising does the company use to advertise the selected product? Provide examples and reasons for your answer.
In preparing your slide deck, you are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.