International Marketing
Review the video, Dixon, P. (Speaker). (2011). Future of marketing, mobile, multichannel, digital brains, technology - Marketing keynote speaker [Video file][04 min 22 sec].
•Describe your understanding of the impact of technology's evolution on marketing research. Now that companies can track consumers' Internet usage and/or geographical location in pursuit of marketing data, are companies moving too quickly and violating personal privacy rights to market their products? Explain your reason(s).
•Identify and explain at least two reasons why companies must consider legal and ethical issues when collecting research data to market their products internationally.