This assignment will assess the following learning outcomes:
1) Identify and critically evaluate the major environmental influences affecting global and international markets to justify recommended strategies;
2) Apply appropriate analytical models and frameworks to analyse, assess and critically appraise global and international marketing situation.
Write an Individual Assignment up to 2500 words on analyzing the following case:
Topic
In this assignment, you have to consider any multinational companies and its products and services offered. You have to critically analyse and evaluate its marketing strategies, applying the principles and practices of international marketing concepts.
Being a marketing manager, your main task is to prepare an International marketing plan along with analysis and any challenges faced by the company during internationalisation. You have to cover your topic of study in all the following areas:
1) A brief Introduction about the company and its products.
2) Mode of entry - selection of market entry strategies to enter into various countries.
3) Reasons behind internationalisation.
4) Evaluate the marketing mix strategies adopted by the company.
5) Competitor analysis with respect to Oman.
6) How social and cultural factors have significant impact on the target market in an international environment.
7) Conclusion and recommendation of framework analysis
8) References must be according to Harvard Style
Based on the results that you get, present and discuss briefly at least two strategies that will promote customer satisfaction
Guidelines to Students:
Style and Format
Write down the exact number of words at the end of your essay. You may include diagrams, figures, appendices etc. without word penalty. A sliding scale of penalties for excess length will be imposed. The first page must be designed as a cover page name, student ID and batch. Computer format is compulsory. Make sure you use a consistent format for your essay (font, font size, margins etc.)
Referencing Style for the Assessment
In the text of your assignment if you quote directly from an article, journal or book this should appear in quotation marks (*....*). The source should then be acknowledged by stating the author's last name and date in brackets at the end of the quotation, e.g. (Rushmore & de Roos, 2002).
According to Kasavana & Brooks (2001), revenue management is........ or at the end of the sentence before the full stop, e.g. (Kasavana & Brooks, 2001).
At the end of the assignment all references should be listed on a separate page headed REFERENCES. Make sure that all references are complete; and that all references mentioned in the text are given in the list of references and vice versa. Any items not cited should be listed separately under BIBLIOGRAPHY or FURTHER READING using the Harvard referencing style.
Structure
Your essay should be structured with sub topics related to the assignment criteria.