Business Homework: Executive Summary
For this Homework you will write your "Executive Summary".
Company Description
• Briefly describe the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.
Target Segment
• Identify and briefly describe your target segment.
Competitive Advantage
• Explain your organization's competitive advantage.
Positioning Statement
• Provide the positioning statement your marketing plan will apply.
Marketing Plan Objectives
• List the objectives of your marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Plan.rar