How does marketing of the product or service target customer, Marketing Management

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How does marketing of the product or service target customer

Analysis Problem

Choose an existing product or service and write a one-page summary that answers the following four questions. Use these questions as headings - or derive your own heading from the title.

• Which customer market segments (groups) are being targeted?

• How does the marketing of the product or service target customers based on their behavior?

• Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why?

• What competition is the product or service facing in these most valuable segments?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How does marketing of the product or service target customer

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