Identify an existing franchised hospitality operation in your area (applebees.) Ideally, this operation would be in business for several years and generally deemed to be successful. Conduct a background research on the parent company and the franchisee's company and analyze whether they are a good fit for each other? Provide a rationale to support your answer.
Next, create an analysis report on the identified operation and evaluate the SDS of the business. In your report, answer the following questions:
- Does the SDS appear to establish a competitive advantage for the outlet? How?
- Can you easily identify who the target customer is for this franchise? How? In your opinion, are the target customers being reached? Provide a rationale to support your answer.
- In your opinion, is the market being served appropriately? If yes, how? If no, why?
Summarize your answers and support the summary with a conclusion. In addition, provide suggestions to how the franchise can grow and gain market share.