1. What are your objectives with the penetration of the market?
2. Assess the strengths/weaknesses and opportunities/threats that need to be considered.
3. What strategies are going to be adopted?
4. Operationally, how will the company (Apple)function? What does the supply chain look like?
5. How will human resources be marshalled?
6. What mode of entry are you choosing (and why)? Please put
7. Outline in detail how you propose to deal with the key macroenvironmental issues in Bangladesh in relation to the entry iPhone 4 in Bangladesh. Be specific. DO NOT JUST DESCRIBE THE ISSUES, RELATE IT TO the entry iPhone 4 in Bangladesh.
8. Specifically, how are the marketing mix variables (4Ps: Product, place, price, promotion) going to be utilised?
9. How will the venture be funded? Provide a budget and break-even estimate.
10. How would you adapt (or not) the product (iPhone 4)to meet the needs of the target markets? (The product/service cannot currently exist in the market chosen)
11. How will you address the challenges? (Challenges:No Apple Store in Bangladesh, Cheap competitors like Nokia, Symphony are ruling over there, No Production Facility in the whole Indian Sub-continent hence preliminary cost will be much higher for the company)
12. Create a sense of vision for your project by briefly considering the next steps once your product(iPhone 4) has been launched into the country of choice.(Bangladesh)
13. Make the project as realistic as possible - will the strategies really work in the market chosen?