Assignment: Consumer Study
Your paper should begin with an overview of the product/service brand. Address the R's of merchandising: describe the product, list price point, list retail locations the item can be purchased at, describe current method of advertising product, etc. This section should be at least one full page. Next, give some information on the target market. Be specific in regards to psychographics, demographics, and behavior or usage. This section should also be at least one full page
Brand Name: Rent-the-Runway
1) Identify an ad for the product/ service. What message characteristics does the ad use to influence comprehension?
2) Which type(s) of involvement would most consumers experience with the product/service?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.