Assignment: Ethical Considerations For Health Care Marketing Research
1. Select a data collection or reporting method used in health care marketing research and related ethical considerations.
2. Analyze ethical considerations for the data collection or reporting method.
3. Recommend strategies to address unethical behaviors that may occur when using this method in health care marketing research.
4. Defend or argue your recommendations.
5. Suport your response by identifying and explaining key points and examples.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Resources
Gagez, A. E., & Sims, R. L. (2014). Ethcal attitudes toward marketing research practices: A cross-cultural study. Journal of Multidisciplinary Research.
Ferrell, O. C., & Keig, D. L. (2013). The marketing ethics course: current state and futue directions. Journal of Marketing Education, 35(2), 119-128.
Agganwal, P., Valdyanathan, R., & Castleberry,S. (2011). Managerial and public attituds toward ethics in marketing research. Journal of Business Ethics, 109(4).