Case Analysis: Within an industry or market (commerce)segment, identify a pioneering firm that successfully built long-term success around a new product or service in a new market (entrepreneurship).
Using 3-5 of the main concepts (in bold) introduced in this unit, analyze the firm's success. Discuss what aspects you might adopt in in a new venture. Cover Page (See APA Sample paper)
2. Introduction a. A thesis statement b. Purpose of paper c. Overview of paper
3. Body
4. Conclusion - Summary of main points a. Lessons Learned and Recommendations
5. References - List the references you cited in the text of your paper according to APA format.
NOTE: Sources no older than 2014. (Note: Do not include references that are not cited in the text of your paper)