1. Identify a company that is positioned in the market as an inferior brand and/or has limited brand position. Why do you believe this is the case? What specific actions should the company take in order to improve their branding position? Provide a example.
2. Identify a product that for each category: Convenience, standard brand and luxury brand. Compare and contrast the marketing strategy for convenience good, a moderately priced brand and a luxury brand.
3. How can packaging, labeling, warranties and guarantees impact a purchaser’s decision? Provide examples for each area.