1) Write down the difference between qualitative research and quantitative research. Also, describe the application qualitative and quantitative research in consumer behaviour.
2) Describe the Howard Sheth model of consumer decision making in detail.
3) Write down the difference between the id, ego and superego in the Freudian personality.
4) Why is attitude change significant to marketers? Explain various attitude change strategies used by marketers.
5) Explain the family life cycle stages. What influence does family life cycle have on consumer behaviour?
6) Who are opinion leaders? How do marketers use opinion leaders in their marketing strategy?