I have a business case need your help. I wanna establish Company Report and Business Cooperation Plan. This is our company specific information and detail.
Our company is an international trade company in Asian country (TAIWAN),
Our sales aftermarket racing parts, performance parts ,and also trading export europe car to Asia. Our seeking to become international dealer and distributors. Seeking overseas cooperation brand. That include resource Integration, Supply Chain...etc.
This business cooperation planning need include purpose, motivation, company info, structure of company, market positioning, market mechanism, marketing, advertising media, business strategy, create the overseas market, short term and long term goals, future prospects...etc.
Please use very formal and profession writing to write this Company Report and Business Cooperation Plan. And also use your strategy and idea to fix and complete.
For : Racing Product Company, Motorsport Company in USA
Objective: To get the international dealer and international distributor.
Our Company Name: DTM Motor / DTM International
*Company background : (Company introduction)
Since 2006, DTM Motor mainly for vehicle service, tuning modification, location in New Taipei City, Taiwan.
In recent years, the rise of the racing and car industry in Asia.
In order to integrate international motorsport,
In order to combine and integrate the global market,
Improve the international brand positioning,
Overseas Cooperation,
DTM will be adapted internationally renowned brands imported to Taiwan market.
And also, founded in 2013 DTM international trade company, location in central area, Taichung, Taiwan.
In 2015, DTM increase the vehicle import department, location in New Taipei City, Taiwan.
Now DTM will expand and create more overseas business in Taiwan market.
DTM integrates our six distributor to sale.
DTM have great connection to organize and manage our distributor.
Now, DTM integrates vehicle import services, vehicle repair service, tuning modification, motorsport teams, car club, one-stop full service to our customers.
Future, DTM will integrate more diversified markets and brands, and estimated this year to establishment of the High-class show room, let our customers feel high-quality style service.
*Structure of company
*Taiwan market introduction
Market Trends: Following Europe and USA modification market style
Taiwan's people want to buy made in USA or Europe's product
In recent years, Asian markets began to international
*Taiwan's Speedway
North area: Taiwan International Speedway
Centrol area: LIHPAO International Motorsports LAND
South area: PEN BAY International Motorsports Land
*Marketing strategy
Integrate our six distributor and tuning shop
Mutual benefit and mutual growth mode
Currently no sales for the brand in Taiwan market
Import Taiwan market
Quick access to markets
Quick seen by everyone
Large number of sponsorship
The rapid integration of the supply chain market
The foreign marketing, systematic management, import Taiwan market
Improve the highly competitive, advantage, and influence
Change the traditional Asian markets
Let our consumers feeling luxurious
Systematic business sales
Combined Taiwan speedway and development activities
Following and integration of international market trends
*Marketing (begining):
(A) Advertising, Sponsorship, Placement marketing, Propaganda, DM, FB, communications software, media, videos, relate products, events...
(B) Support and provide your company advertising, marketing, propaganda...
*Marketing (late):
(A) Invite motorsport team, racer, product endorser, advertising endorser, famous people,
Horizontal alliances
(B) Invite CEO or director to Taiwan promote our DTM company and our distributor.
*Market position
(A) Become International dealer in Taiwan.
Develop the Taiwan market, Asian market, improve brand profile
(B) Dealer / Distributor
Assist the development of the Asian market
*Dealer / Agency
(A) Authority letter
Certificate of registration
Avoid price competition in the same area
Consolidated and systematized our dealers
(B) Authority letter
Certificate of registration
Avoid price competition in the same area or damage market,
How to protect international dealer (regional sales and online shopping)?
Protect regional sales and market
*Technical guidance, Technical exchanges:
(A) Improve technical exchanges, improve competitiveness and advantages
Understanding between different markets requirement and culture to create more business.
(B) Provide product information and data.
Let us know more about product information.
Provide Product Precautions
Provide tuning experience and update tuning information
*Events / Activity
All kinds of Activities
Events day
Car club
Speedway
Sponsorship
Safety propaganda
Motorsport Channel TV
Placement marketing
Brand Launch
New Product Launch
*Showroom
(A) Brand Launch
New Product Launch
Placement marketing
DTM will provide our various brand exhibits
Guest House / Showroom provides a meeting place for business trip advice, and also provide some tea, coffee, dessert...etc
Combined style stage lighting, display...etc
Change the traditional traders business showroom style
Promotion purchase rate
(B) Ability to provide exhibits to help develop new markets
*Product Order System:
(A) Through television advertising and marketing
Electronic orders / Electronic automatic systems, and also use I-PAD to order our products.
Each purchase, each product and each brand, DTM will provide DTM's product folder, product summary, product details, product sales contracts, product item agreement, Advertisement ,Bag, Packaging , Warranty Card...etc
(B) Provide the newest product information
Provide future development of company
Provide future development of product
*Shipping
Provide long-term program of transport and shipping
Reduce international shipping costs
*Guarantee
No more and no sale piracy copy product
Not sell copies of the company's brand merchandise
Became the supervision and monitoring of the Taiwan market
Prevent your product from being copied
*Piracy / Counterfeit
(A) Standing oversight role to monitor the market, If counterfeiting, require your company to provide assistance and to stop counterfeit product on the market.
(B) Strengthening product: a special, part number, product guarantee, warranty card, laser trademark, confirm number...etc
How to prevent counterfeiting?
*Warranty
(A) Warranty card
Systematic to control customer information
Special, part number, product guarantee, warranty card, laser trademark, confirm number...etc
(B) Warranty period? Warranty repair? Return mechanism?
*customer service
Systematic establishment of customer information
Archiving, event information, merchandise ordering schedule, appointment reminder.
DTM will tell our customers from our company is certified product and quality product.
Electronic systematic contact customer, and also provide promotions, new products information, events...etc
*Expect
Enter new brand to new market is diffcult to standing in the market.
It takes time and work together to open up and create new markets.
But DTM still want to be able to start within a year increased the overall performance of 20%
*Future Prospects / Vision
Full Service
One-stop system service motor center
That include Vehiacle Trade oversea, Repair , Tuning, Service, Luxury sale, Car wash, Show Room, Car club, Speedway...etc